French luxury goods:
Parisians are fortunate, this is a city that art intertwined with the history。street is a bustling street are full of culture. who have Been to Paris will unconditionally love this city, fell in love with her romantic, fell in love with her fashion, fall in love with her culture.
French luxury goods:
French luxury goods:
Generations of tradition and history given the opportunity, creating the French luxury goods industry. In the long development process, excellent quality, perfect technology, a long history, the legendary story, items unique and original, for the luxury brand to add a humanistic value. And modern financing instruments and unique marketing strategies but also for luxury goods business wings. French luxury goods industry from the traditional process, now known as the brand’s history can be traced back to 18th and 19th or early 20th century. Whether in the hands of the workshop times, or an age of branding, industry rules of survival is always the quality and workmanship, whether the luxury goods industry or other industries.
Time of the luxury brand was created by Christian Dior bull; quot;Dior Biographyquot; author Mary – Fu Langsi bull; Bo Kena said, quot;without (Christian) Dior, there will not today’s luxury brand existing.quot;
Christian Dior itself is a legend. After the war, he returned to France from the United States. Although there is no experience, did not read the book, but he keenly felt the people’s yearning for a better life, you need a luxury, he saw the future of this industry. At that time, industrial production of luxury goods have not formed, but through the hands of the workshop to produce.
He was the first established quot;brandquot; concept by registered trademark, which the French high fashion industry from the family workshop to lead a modern enterprise operation. Dior’s licensing business model, creating a global fashion pioneer. Dior insight into the brand identity (logo) the importance of bold identifies from quot;ChrIStianD iorquot; into quot;Diorquot; and the quot;CDquot; later , achieve another success of brand marketing.
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From Herms, post French luxury goods:
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